200+ Power Words

When you sit down to write your salescopy, you of course want to ensure that your copy is packed full of juicy benefits and provides as much information, excitement, and appeal as possible each step of the way... But did you also know that there are a number of words that pack far more power and punch than your average, ordinary writing?



Be sure to cram your copy full of the following proven attention-getters to ensure your copy sizzles and sells.

Power Salescopy Words:

· 10-minute
· Step-by-step
· Absolutely
· Certainly
· Completely
· Suddenly
· Instantly
· Literally
· Automatically
· Simply
· Special
· Insider
· Hot
· New
· Fresh
· Killer
· Now
· First
· First-time
· One-time
· Adore
· Like
· Love
· Prefer
· Enjoy
· Overwhelming
· Amazing
· Ecstatic
· Avalanche
· Balloon
· Benefit
· Best-selling
· Hot-selling
· Blueprint
· Roadmap
· Guide
· How-to
· Know-how
· Device
· Formula
· Bonus
· Bottom line
· Brand-new
· Brilliant
· Caliber
· Choice
· Cinch
· Comfortable
· Complete
· Desire
· Need
· Want
· Discover
· Uncover
· Reveal
· Results
· Easy
· Simple
· Effortless
· Enable
· Ensure
· Excited
· Expert
· Explode
· Skyrocket
· Snowball
· Extra
· Fact
· Fast
· Fix
· Free
· Gift

· No-cost
· Bargain
· Sale

· Give
· Hand over
· Save
· Worth
· Risk-free
· Complimentary
· No-risk

· Discount
· Save
· Low-Cost
· Lead
· Learn
· Little
· Magic
· Merit
· Money
· Natural
· Nice
· Number-one
· Only
· Just
· Penetrate
· Perfect
· Perks
· Precious
· Preference
· Private
· Professional
· Profits
· Revenue
· Promise
· Vow
· Guarantee
· Proud
· Proven
· Quick
· Ramp up
· Reality
· Resolve
· Revealing
· Right
· Safe
· Satisfaction
· Secret
· Security
· Serious
· Advice
· Alternative
· Shocked
· Shocking
· Show
· Introduce
· Solution
· Solve
· Supreme
· Teach
· Telling
· Tested
· Testimonial
· Tiny
· Tool
· Totally
· Flat-out
· Good
· Truth
· Reliable
· Secure

· Understand
· Unique
· One-of-a-kind
· Unreal
· Value
· Value-added
· Pledge
· Trust
· Honest
· Fun
· Gain
· Grant
· Guaranteed
· Happy
· Healthy
· Hefty
· Substantial
· Ideal
· Imagine
· Immediately
· Impressive
· Income
· Incredible
· In-demand
· Ingenious
· Knowledge
· Inside
· You
· Your

WARNING: “Free” is a very powerful word. Do not advertise “free samples” if you expect the user to pay for postage or something else. If you abuse this word, you will lose your credibility and your sales will plummet. Free means without any cost to the consumer whatsoever!
The following list contains words that you should avoid using in sales copy because they make people want to stop reading and put you in danger of losing the sale.

Words to Avoid in Salescopy:

· Buy
· Difficult
· Death
· Obligation
· Wrong
· Failure
· Fail
· Decision
· Bad
· Deal
· Cost
· Sell
· Taxes
· Worry
· Loss
· Hard
· Contract
· Pay
· Worse
· Worst
· Owe
· Negative
· Loser
· Deny
· Regret
· Liability


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