When optimizing your website for search engine rankings many factors come into play, but when it comes down to "brass tacks," optimizing your Title Tags and Meta Description Tags will make a world of difference.

Building the Ideal Title Tag

The Title Tag is the most important element to optimize on a your webpage because:

* Search engines place significant weight on the words used in the Title Tag when determining ranking.
* It is used as the title for the search engine results page listing. Therefore it is the first impression a search engine user will have when deciding which page to visit.
* When someone bookmarks your page, the title will be used as the bookmark heading. So have a title that stands out and is relevant to the site.

How should a Title Tag be formatted for best results? Here's a simple formula we've developed in-house that seems to boost rankings:

* Start the title with the keyword phrase for which you are trying to get high rankings.
Be sure that the keyword phrase is well used on your webpage so the Title Tag is clearly synchronous with the relevance of the page as a whole.
* Insert a breaking character of some type such as a hyphen or double-colon to separate the initial keyword phrase from what comes next to make the title more readable.

Then either:

1. Describe the webpage in five words or less while using all or part of your target keyword phrase again, or
2. Insert the name of your company or website, but make it three words or less so the second half of the Title Tag does not overshadow the first half. This option is generally best when the site name or website address includes the keyword phrase or a portion of it, such as a Houston car dealership that has the domain HoustonCarDeals.com.

In shortened form here is my formula for an great Title Tag:

[Keyword Phrase] :: [Description of Page or Website Name]

Building the Ideal Description Meta Tag

The Description Meta Tag is the next most important tag, since search engines frequently use it as the description for your page's listing, thus increasing the chance that your webpage listing will be clicked on.

Begin the Description Tag with the same keyword phrase you used in the Title Tag. Then either use it to start a sentence describing your webpage or follow the same formula used with the Title Tag; just increase the length of the description from 5 words to a maximum of 15. Here are a few guidelines to keep in mind when writing the description:

* The entire tag should be no longer than 22 words.
* It should succinctly describe the webpage and entice users to click on your link in the search results.
* The keyword phrase should appear no more than two times in total. In some cases the phrase can be used three times but only if it does not detract from the quality of the writing. Optimization should never interfere with a customer's experience.

In shortened form here are two formulas that can be used to create a great Description Tag:

[Keyword Phrase] - [Description of Page] OR,

[Description of page beginning with the keyword phrase]

If you have little time to commit to optimizing your website for search engine rankings, at least implement great Title and Description Tags and you will have completed the fundamentals required for improved search engine visibility.

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If you'd like to start a business on the Internet, and potentially earn thousands of dollars each month -- even before you have a website -- you'll want to read this article very carefully...

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See the results quickly and have fun in the process!

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Google Adwords is the most sophisticated and popular pay-per-click advertising system on the internet. Unlike regular search engine listings, which are listed for free according to “relevance,” as defined by the particular search engine involved, Adwords are small text ads which usually appear to the right of the unpaid listings. Advertisers bid on specific “keywords”, which determines where the ad is displayed. However, unlike other search engines, where placement is completely determined by the amount of the bid, Google uses a complex calculation which also takes into the account the popularity of the ad as well. Thus, an ad which gets clicked on a lot can end up in a better position than one with a higher bid. That’s how Google rewards the ad for relevancy, so it pays to create an ad that will invite clicks.

Advertising with Adwords has many advantages. First, the ad is displayed immediately, as opposed to waiting for sites to show up in regular listings, which can take months. Second, they can be highly targeted, meaning you can make sure you’re only paying for clicks by customers who are sincerely interested. Third, Adwords allows you to run several ad campaigns simultaneously, so you can test the results and experiment on the fly to constantly improve the quality of the ads. You can even track the “conversion rate,” or the actual number of sales generated by a given ad. This is extremely precise marketing.

The first step is to come up with the best possible list of keywords. This is extremely important, because if you bid on the same ones everyone else is bidding on, you will end up with very expensive clicks. You can use any of the many keyword search tools available (wordtracker.com has a popular one) to determine which keywords have lots of searches but not too much competition. If you bid on enough low-cost keywords, you can do as well or better than if you had placed an expensive bid on a popular term. You can also place a limit on your budget, so that you can control how much your total expenditure is per month. You can also specify certain words you do not want included, so that you don’t attract a lot of clicks from people looking for something related that you don’t offer.

The ad itself consists of four lines: a title of no more than 25 characters, a description with two lines of up to 35 characters each, and a line for your url, also limited to 35 characters. The title is what really attracts attention. It should include the keyword you’re targeting, and should be as striking as possible so as to stand out from the crowd. If it’s truly attention-getting, it could end up getting more clicks than other, duller ads higher up on the page. Some suggest that it should be in all caps, and include a price if possible.

The description should include the major selling point of your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what you’re selling and what to expect, as well as what sets you apart from the competition.

Finally, make sure the URL listed takes them to the most relevant page in your site for what they’re looking for. Make sure the link is up to date and functioning correctly.

That’s it in a nutshell, although the nuances are quite a bit more complex than we can deal with here. Many resources are available on the net which go into greater detail. But now that you understand the basics, you should be armed with the information you need to explore one of the most potentially lucrative marketing tools on the internet.

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The Definitive Guide To Google Adwords is a self help course on how to drive more visitors and pay less for each one on the Google AdWords pay per click advertising program.

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